What Is A Wine Club?

Are wine clubs worth it? Here’s what Swarm members are saying.


Wine clubs have risen in popularity because they offer a convenient way to have exceptionally produced and great tasting wines delivered regularly. Let’s take a closer look at why people love participating in wine clubs! 

What Is a Wine Club?

Wine clubs allow wine lovers to receive amazing wines on a regular basis, often at a discounted price. Wine clubs are a form of wine subscriptions— but wine clubs, unlike a simple product subscription, give members extra perks like early access to new releases. A great wine club should feel like a community, where members can choose with intention and support a business they care about.  

Are Wine Clubs Worth It?

The short answer is yes—if you join a wine club that’s right for you! Most wine lovers stand to benefit from a quarterly delivery of wine. Here’s why:


  • It’s cheaper than buying individual bottles
  • Delivery is extremely practical
  • Easy way to discover new-to-you wine
  • Extra discounts on purchases made outside your regular club shipment  


Even if you don’t drink wine very often, a bottle of wine still makes a fantastic gift. Gifting a wine club membership to a friend, family member, or coworker is a thoughtful gesture for those who might be interested in wine delivery, but don’t want to spend the money on themselves. Because our wine club, The Swarm, helps support fantastic non-profit agencies, giving a Swarm membership is like gifting and making a beautiful donation all at once—two presents wrapped up in one box of wine. 


How to Join a Wine Club

Picking the right wine club is like picking the right book club. You want to be sure your values and interests align with the group. The right wine club should give you access to exceptionally tasting wines that you know you’ll love, made by a company whose values you can get behind.  


The key to joining the right wine club for you is to find a brand you love that takes their wine seriously. Once you’ve landed on one, the actual process of setting up your wine club subscription is easy; you’ll fill out a form with your name, address, and payment information, and then receive your wines monthly or quarterly. Joining a wine club shouldn’t take much longer than the time it takes to make an ordinary purchase on a brand’s website.  


Here are some questions to have in the back of your mind before committing to a wine club:  

  • Is there a joining fee? 
  • How often will the company ship new wines?
  • How many bottles come in a box? 
  • Will there be a discount on additional orders beyond the set delivery? 
  • What are the shipping costs?
  • Does the wine club offer additional perks? 


Our Wine Club

The Swarm is our community of taste-and-change-making lovers of wine who choose with intention. Members receive discounted quarterly wine releases and access to limited issue wines, while supporting initiatives focused on gender and racial equality in the wine industry. For every new wine release, we donate 10% of the profits to causes that reflect our values, such as gender and racial equality.


We offer:

  • No cost to join
  • Quarterly shipments
  • Up to 25% off all wines
  • Flat rate and free shipping
  • Early access to new collections
  • Sommelier-led tastings
  • Online events and recipes from celebrity chefs 


Offering perks like these makes it easy for wine lovers to find a wine club that aligns with their values, wants, and needs. The Swarm is your perfect segway into delicious wines, new relationships, and a meaningful contribution to positive change in our world.  


Join The Swarm!


Our Wine Club Members Love The Swarm! 

A wine club is only as good as its members say it is—here’s what some of our members are saying about The Swarm:  



"I love how you support valuable causes. At my age it's a privilege to be able to determine where my business goes.
Swarm Member from Carmichael, CA

"So far it has been a great experience and we have truly enjoyed the wines. This is one of the few wine subscriptions we have been easily able to get delivered to NJ." 
Swarm Member from Berkeley Heights, NJ

"The wines are amazing and love the representation and support of women."
Swarm Member from Rockville, Maryland

"I love to support businesses who give back. The bonus is good wine, creative marketing and great service." 
Swarm Member from Bordentown, NJ

"I love being on my wine journey with a company with a meaningful purpose." 
Swarm Member from Quincy, Massachusetts

"Excellent wine, excellent value, excellent service, friendly and responsive customer service.

Swarm Member from St Augustine, Florida

We are proud to be able to offer our customers access to a wine club they can feel good about joining. Our impact is always amplified when we’re in good company.  


Join The Swarm    


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