Teneral Cellars is an entrepreneurial agent for social change. It is a woman owned and run empowerment community that supports women’s causes and industry inclusion through the production and sale of phenomenal wine.
Founded in March, 2020 by Jill Osur as a purpose driven brand, it aims to produce incredible wines from sustainably farmed vineyards, curate meaningful experiences, and build a strong community through cause.
From its home in Northern California, Teneral Cellars is an all-digital platform to a community of like-minded women who sip, create, and act with purpose. As wine industry veterans tired of the status quo, we’ve made it a point to focus on putting change into action — starting with the people who make wine and putting women in leadership positions. Teneral Cellars is dedicated to empowering and elevating women, including women who are black, Indigenous and people of color, into the wine industry through education, grants, and employment opportunities. We express our voice by engaging in the hard but necessary conversations happening on and offline.
Our commitment to women’s empowerment extends past our glasses and into The Swarm, a membership movement with benefits and purpose. We donate 10% of our profits to organization’s committed to women’s empowerment. Purchasing our wine supports charities focused on women’s issues through climate, justice, and social change.
Teneral Cellars was born out of the need for a more equitable and inclusive company in the wine industry, and one that wasn’t afraid to take a position on social issues. As I created Teneral Cellars, and thinking about diversity and inclusion, I saw a beautiful colorful rainbow.
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