Here at Teneral Cellars, we believe in giving back to women-focused causes year-round. This is why we donate 10 percent of our profits to organizations championing women’s empowerment. Giving back is a part of who we are—and a part of who our customers are—which is why we’ve made it a part of our business strategy.
The holiday season is a time when many people think about giving back. We wanted to do something special this season, so we’ve partnered with two organizations with the hopes of making as much of a positive impact as we can.
World Central Kitchen
For our Peace, Love & Joy holiday collection, we’ve partnered with World Central Kitchen to feed those in need in the United States. World Central Kitchen (WCK) is an organization that “uses the power of food to nourish communities and strengthen economies in times of crisis and beyond.”
World Central Kitchen and its community partners identify households in need that may be eligible for assistance and enroll them in their WCK Direct program. Once enrolled, households can order meals for pickup or delivery once per day from one of three participating restaurants nearest to them in New York City, Chicago, Oakland, Los Angeles, or Washington DC.
The WCK Direct program “uses technology to enable households to order meals directly from participating restaurants for delivery or pickup. WCK Direct gives people the flexibility and convenience to order meals on their own schedules and addresses challenges relating to overwhelming demand at community food distribution sites.”
At Teneral Cellars, we believe in elevating women and minorities in the wine and food industry, which is why we wanted to collaborate with WCK. The restaurants WCK works with are majority women and minority owned, and we’ll be donating $10 from every Peace, Love & Joy collection sold to WCK Direct so they can use the power of food to nourish those in need.
The Peace, Love & Joy collection features three wines to satisfy a variety of preferences and pair perfectly with your holiday gatherings: a 2019 Chardonnay from Monterey, a 2018 Syrah from the Fair Play AVA in El Dorado County, and a 2020 Grenache from El Dorado County. As an optional fourth bottle, we’re also offering a limited edition Gratitude Red Blend—a bold and full-bodied wine that’s perfect for the season!
#HashtagLunchbag is a movement dedicated to empowering and inspiring humanity to reap the benefits of giving through social media. Social media gives us the power to share, influence, and inspire others with our actions. #HashtagLunchbag is a program under Living Through Giving Foundation, which is a registered 501(c)3 non-profit corporation in the United States. They create and use bagged lunches as a way to help others, spread love, and share experiences. With every meal given, #HashtagLunchbag includes a love note to acknowledge the humanity of the giver and the receiver.
For this holiday season, Teneral Cellars is donating one meal to a family in need via #HashtagLunchbag for every case of wine sold. If some of your biggest passions include wine and combating hunger, then buying a case of 12 wine bottles can be a great way to make a meaningful purchase this season.
We make it our mission at Teneral Cellars to rise by lifting others. We believe in standing for social justice, creating moments of kindness, and empowering women who empower women.
On our journey to enable change this year, we partnered with these small businesses:
Looking back on 2021, we’re proud that our awesome customers have helped us support over a dozen organizations:
We want to challenge the status quo—wine can be used as a conduit for change. This is why we’ll always donate 10 percent of profits to organizations committed to women’s empowerment, climate change, and social justice. Give back and elevate those in need this holiday season. Build your wine case now.
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Sip with purpose this holiday season—$10 from every collection sold will go directly to World Central Kitchen.
Women and children have faced overwhelming challenges recently, from grappling with a pandemic to natural disasters to childcare fiascos—supporting one another is more important than ever. Join us in giving back to elevate those in need.
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